Ads that feel like one end of a great conversation.
When people talk to themselves it’s called insanity.  When companies talk to themselves it’s called marketing.

Vision 20/20 Marketing believes that all marketing communications should not just address the customer, but actually involve her in the process.  At its highest level, an ad may even convince the customer that the idea to buy was hers alone.

We do not  believe that buyers flock to the company that screams the loudest, brags the most, or has the biggest logo.  It is arrogant to assume that you can generate customers without establishing an emotional connection first.

If all of this sounds to “soft” or “indirect” for your tastes, ask yourself the following question:  Who is scarier, the guy who yells “I hate you!” or the guy who whispers it?